ABOUT THE EXHIBIT
OF THE NUTCRACKER
December 7th, 2017 - January 7th, 2018
Discover the "Imaginary World of the Nutcracker" as the beloved winter story comes to life with new digital experiences.
Inspired by the original story and powered by the latest projection and augmented reality technologies, "Imaginary World of The Nutcracker" installation is an exploratory experience through multiple immersive sets where the Nutcracker and other characters come to life via projections and the ARTECHOUSE Augmented Reality app. Filled with details and constant movement the installation shifts and performs as visitors walk around, leaving no moment unfilled. The dreamlike world of toys, magic trees, snowflakes and candy offers a memorable experience for both adults and kids alike. The mystical Nutcracker himself is just one member of a truly magnificent ensemble.
The digital experience is an interactive and immersive adaptation of the twohundredyearold tale of the Nutcracker with:
Visual and interactive elements by Sila Sveta,
Interactive installations by NOIRFLUX,
Augmented Reality activations from ARTECHOUSE
www.silasveta.com \\ @silasveta \\ #silasveta
500 Terry Francois Street, San Francisco, CA 94158
/ Tel. 123-456-7890
"Seeing a ballet or theater performance of The Nutcracker is a holiday tradition for many families. This year, they can try something new at the Artechouse gallery in southwest DC. The exhibit, “Imaginary World of the Nutcracker,” allows visitors to immerse themselves in a reimagined version of the classic Christmas tale and interact with more than 40 visuals that mimic human movements or come to life when poked." - Washingtonian
"Developed in collaboration with digital art collectives Sila Sveta and Noirflux, the interactive, immersive exhibit is a marvel of digital projection and movement, with “augmented reality” enhancements only visible on a mobile device — from the namesake toy that appears to walk around you, to a Christmas tree with a stockpile of presents." - Metro Weekly